Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...

Nikhil Kumar, Chief Growth Officer, mediasmart, explains how emerging trends like connected TV, digital out-of-home, and ...

Comscore's State of Programmatic 2025 offers survey-based data that reveals where advertising budgets are going in 2025 (think CTV), how quickly marketers are turning to cookie-free (48% cookie-free ...

While the battle for OS dominance on CTV continues, advertisers should focus on crafting data-driven campaigns, forging the ...

The Super Bowl is just around the corner. With over 19 million Canadians watching last year, it's sure to be one you don't ...

According to media buyers and planners, the formal rate card for IPL 2025 will be finalised after the Champions Trophy and ...

THE latest report from global analyst and advisory firm Omdia has set the internet ablaze with its 2025 Trends to Watch ...

NASCAR's 2025 media rights deal has sparked major backlash as fans criticize the fragmented, expensive streaming model that ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 18 hours 21 min ago By E.J. Schultz - 19 hours 14 min ago By Tyler Bishop - 22 hours 15 min ago By Tim Nudd - 1 day ago By ...

Depending on where you are in the world, there are platforms offering free live streams of the Super Bowl. If you're in the ...

CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more. The post 2025 is the year for B2B brands to embrace CTV appeared first on ...