AI-generated content requires human strategy, expertise and oversight to maintain quality, align with a brand’s voice and ...

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

Till then, it is the Wild West.” As AI continues to redefine the creative playbook, one thing is clear—the future of advertising will not be human versus machine, but human and machine ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Nvidia (NASDAQ: NVDA) has been the star of the artificial intelligence (AI) boom over the last two-and-a-half years. Its GPUs ...

As AGI rises in the tech industry, Hollywood grapples with existential questions of creativity and whether AI can ever be creative.

While the company uses the technology to speed its creative process, L'Oréal said it would not create images of people for ...

Arabian Automobiles Company's AI influencers Alpha Babe and BookToker discuss Gen Z marketing, co-creation, fake influencers and more.

But the reality was far more nuanced. The “death of cinema” has been habitually touted ever since the introduction of the TV, ...

Fiverr Go is currently limited to vetted talent who maintain exceptional reviews. Since launching last month, Fiverr has added commercial licensing for voiceovers, improved watermarking, and enhanced ...

A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here's what ...

Whether you're a startup crafting a brand identity or a seasoned business planning a marketing campaign, effective ...