In its first-quarter earnings report for 2025, AMC revealed that its total revenues fell by about 9% year-over-year, while ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Moviegoers sitting in a socially distant seating arrangement at the AMC Lincoln Square theater on the first day of reopened theaters after being closed due to the COVID-19 pandemic, on March 5 ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers.

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC Theaters, the largest movie theater chain ... Theaters typically factor in the trailers and ads when listing film start times and a movie’s approximate length. Mr. Music – stock.adobe.com ...

A groundbreaking bill proposed by Connecticut State Senator Martin Looney could revolutionize how movie theaters operate by requiring them to list both the pre-show and actual feature start times ...