What’s up with the Big 12 tournament’s court? Fans pan design, but players see it differently
Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, the conference partnered with the clothing line Bathing Ape in a logo on the field at AT&T Stadium for the Big 12 football championship game, though that didn’t take up quite as much real estate.
What is going on with the Big 12 tournament basketball court? Brett Yormark defends floor design.
The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.
2025 Big 12 Tournament: Explaining logo-centric court with conference branding scattered throughout floor
The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old-school hardwood look of yesteryear.
'Obnoxious' Big 12 Tournament basketball court getting roasted by fans
Big 12 men's basketball tournament officially tipped on Tuesday morning — and fans are not happy with the court. The tournament is being played at T-Mobile Arena in Kansas City, and the Big 12 Conference decided to design a special court that features a dizzying array of "XII" covering the full 94 feet.
Big 12 Tournament court: Social media reacts to conference's unusual design choice
The Big 12 has unveiled an unusual-looking court design for the conference's basketball tournaments, leading to a strong reaction from social media
Brett Yormark on Big 12 Tournament court: ‘We wanted to make a profound statement’
Big 12 commissioner Brett Yormark defended the floor as the Big 12 men’s tournament got underway Tuesday.
Social Media Erupts Over Big 12 Tournament Basketball Court Design
The Big 12 Conference decided to do something different with its basketball court for the conference tournaments this year and if its attention it was seeking,
Big 12 is getting roasted for its 'assault to the eyes' basketball court
Emblazoned with hundreds of stylized Big 12 logos, the court has become the butt of jokes for college basketball fans.
Big 12 commish says Cyclones love court emblazoned with 'XII' logos; others call it 'horrific' and 'obnoxious'
Goodbye, clean and traditional hardwood. Welcome, a court emblazoned with hundreds of "XII" logos that stretch from baseline ...