Notebooks have always been a useful and versatile tool, whether for jotting down ideas, keeping track of appointments, or ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

An album cover is more than just packaging in the modern music industry; it's a representation of the artist's personality.

In today’s digital landscape, where branding is key factors in audience engagement, the smallest details can make a difference.

Rutgers University-Newark unveiled its new mascot – a red, black and white fox named Scarlet Raider – on Wednesday afternoon ...

After completing its acquisition of Satcom Direct, Gogo Business Aviation unveiled its new, unified brand and the symbolism ...

Meghan Markle is once again at the center of controversy after unveiling the new name and logo for her rebranded lifestyle ...

Gogo is the only multi-orbit, multi-band in-flight connectivity provider offering connectivity technology purpose-built for ...

It emerged this week that As Ever’s logo looks near-identical to the Mallorcan village of Porreres’ traditional coat of arms, ...

Real differentiation happens when a brand stands for something so clearly that no competitor can claim it with a straight ...

Meghan Markle's lifestyle brand is facing major hiccups leading up to its launch. As Ever, originally known as American ...