Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...

TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

With the Super Bowl and Olympics in close proximity, this February provides brands with a rare opportunity to capture ...

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

Imagine Entertainment and Land O'Lakes have teamed on an effort to encourage film and TV producers to craft more nuanced ...

The intersection of revenue-sharing with NIL and a motivated donor base has set up a financial support structure. Here's how much it costs, and why IU believes it can succeed for years to come.

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

B2B marketing can feel a bit dry sometimes, right? It’s not always about flashy trends like B2C. But that doesn’t mean it can’t be smart, engaging, and totally effective. Plenty of companies are doing ...

The Transfer Portal has yet to open, but there are already players announcing they’ll be entering. Oftentimes, that’s as coaches tamper with other rosters and offer improved NIL or revenue-sharing ...

HealthStream has acquired Florida-based health care workforce company MissionCare Collective LLC for $40 million, the company announced Monday. MissionCare offers one of the nation’s larger caregiver ...

A Democratic-aligned media network is seizing on the rapidly expanding media landscape to pitch campaigns and other advertisers on a new strategy: More work with influencers, content creators and ...

Pola Lopez had never restored a mural of her own before. Then a car crashed into her sprawling work on a wall at the intersection of Hickox and Baca streets. “I’ve done many murals, but that was the ...