The supermarket is the manufacturer's best friend. So says Part II of SN's 2004 Survey of Manufacturer Promotional Practices, which points to growth of account-specific promotional activities. A ...

Choice is an important contributor to business success, as it offers the opportunity for clear and concise decision making that drives your venture forward. This is applicable across the entire ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

A marketer’s job is challenging. They are tasked with engaging customers across digital and offline channels and multiple interactions throughout the buyer’s journey in a personalized and compelling ...

Marketing is the way you communicate with past, current and future customers. Without marketing, customers can't purchase the products or services you lovingly created, because no one knows they exist ...