Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular ...

Hint: It involves better targeting Ads already follow you wherever you go. They’re on your TV, your phone, your train ...

Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling.

Google DeepMind CEO Demis Hassabis says the tech giant isn't pressuring him to insert ads into the AI chatbot experience.

ChatGPT could provide advertisers with a valuable "high-intent" engaged audience, siphoning marketing budgets away from ...

Google is looking to avoid a damaging breakup. Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a ...

Google’s repeated stance against ads in Gemini suggests conversational AI monetization will remain limited — and cautious — for now.

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

The U.S. government's remedies trial in the Google antitrust case regarding its advertising tech is scheduled to begin on Sept. 22, according to civil hearing minutes released Friday. Last month, U.S.

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...