A major lawsuit revealed details of Google's business motivations to get its products into schools. A Google spokesperson said the documents "mischaracterize our work." ...

ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Pill presses used to make counterfeit pills continued to appear on Google, despite the company's ban on ads. That changed this week when a MassLive reporter contacted the company.

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

In her remarks, Nikki noted that she encountered the AI Max campaign while reviewing search advertisements in Google Ads. She pointed out the unusually lengthy headlines, which drew content from blog ...

A new Google search ad, the AI Max kind, was spotted in the wild and boy did it look interesting. This ad had a super long headline and had dynamically created sitleinks. UPDATE: This may not be AI ...