Information that we select for ourselves, such as things we click online, has a stronger impact than passively acquired ...

As artificial intelligence becomes increasingly integrated into digital platforms, brands face a new challenge: algorithmic ...

Brands are shifting from one-off summer giveaways to reusable promotional products that deliver long-term visibility ...

Micro-moments determine perception long before a purchase ever happens. Each brief interaction either builds confidence ...

Discover how the headline effect influences markets and consumer behavior, often leading to overreactions to negative news, ...

Their influence extends beyond convenience, shaping economic distribution, business viability, and consumer expectations. Understanding how these mechanisms operate is essential for homeowners seeking ...

In some cases, and for limited periods, energy suppliers can generate more energy than is needed, which can lead to so-called negative prices. This is typically observed in wind and solar energy, for ...

Introduction: Food waste not only affects global food security but also poses challenges to environmental sustainability and socioeconomic development. As one of the major food-consuming countries, ...

When consumers are deciding on which products or services to buy many times they will be weighing different risks. This video discusses some of the perceived risks that consumers feel like they must ...