In these days of easy access to 3D modelling software and image editing apps, your first thought might be that the photos of ...

One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

The biggest rumor of the week came from Mark Gurman, who reported that iOS 19, macOS 16, and Apple’s other software updates this year would come with major visual redesigns. These will seek to ...

Here’s why a big iOS 19 redesign is a risky move, but one that could pay off nicely for Apple. Why iOS 19’s redesign is a risky move for Apple iOS 7 was the last time Apple introduced a major ...

But now, the traditional fuel-powered vehicles, the iconic leaping jaguar logo, and the pricing strategies that enabled it to compete with brands like Merceded-Benz and BMW are a thing of the past.

How a brand's logo evolves often mirrors the consumers' emotional and psychological responses. When companies redesign their logos, they aim to refresh their image and redefine how customers see them.

$3.2 million. That's what the average logo redesign costs Fortune 500 companies. Yet most businesses wait far too long to update their logos. They let brand equity bleed away with every passing day ...