One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

For decades, Jaguar has been producing some wonderful and groundbreaking vehicles. From the D-Type of the 1950s, the iconic E ...

A car's dashboard is more than a place to show information on dials and gauges. It can be a center of design and innovation, ...

Create exuberant. Live vivid. Delete ordinary. Break moulds. Copy nothing. It ends on the new Jaguar logo, which blends upper- and lower-case letters, a capital G in its centre. Initial bafflement ...