Despite criticism, the vehicle made a striking debut at Paris Fashion Week, reinforcing Jaguar's shift toward luxury electric vehicles.

Jaguar broke the internet with a rebranding splash that took social media users for a ride. ⏰Get expert insights and ...

Jaguar surprised people at the Paris Fashion Week when it revealed the controversial Jaguar Type 00, driving around the streets of Paris! (via X/@Dexerto) ...

One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

Finding the right name for a new car can be a tough proposition. The animal kingdom has often proved a wellspring of ...

The number of people exposed to Jaguar’s “copy nothing” relaunch is approaching nearly one billion, or one-eighth of the ...

For decades, Jaguar has been producing some wonderful and groundbreaking vehicles. From the D-Type of the 1950s, the iconic E ...

Aside from the new logos and bold expressions of change ... and with the conversation finally coming back to the all-new car it will offer, Jaguar’s boss has spoken openly about that ...

In this article, Ekta Banodkar of ABND talks about the rise of minimalist branding, exploring why iconic logos are being ...

Volkswagen is recalling more than 191,000 vehicles, according to the National Highway Traffic Safety Administration. For a ...