Despite criticism, the vehicle made a striking debut at Paris Fashion Week, reinforcing Jaguar's shift toward luxury electric vehicles.

Jaguar broke the internet with a rebranding splash that took social media users for a ride. ⏰Get expert insights and ...

In this article, Ekta Banodkar of ABND talks about the rise of minimalist branding, exploring why iconic logos are being ...

The number of people exposed to Jaguar’s “copy nothing” relaunch is approaching nearly one billion, or one-eighth of the ...

While that might sound progressive to some, longtime fans of the iconic brand are left asking: what happened to the roaring, ...

We venture to Mumbai for Sabyasachi Mukherjee’s 25th-anniversary gala, plus talk Jaguar’s reinvention and vintage watches.

Gerhard Berger was Red Bull’s first sponsored athlete in Formula 1 and the likes of Felipe Massa and Kimi Raikkonen drove Red Bull-branded cars before their official debut. Christian Horner was named ...

The radical EV continues turning heads, for better or worse. Jaguar’s controversial Type 00 EV concept made a statement ...

Love it or hate it, Jaguar's done a great job of getting people talking about the brand while it reinvents itself. The latest effort in that direction is getting its polarizing Type 00 EV concept onto ...

Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its ...

The polarizing two-door concept will be followed by a production-ready, all-electric four-door GT in late 2025 ...

As Jaguar looks forward to an electric future, the 2024 Jaguar F-Type offers a final, roaring celebration of what made it an ...