Drake then released a song called Push Ups (Drop and Give Me 50), in which he took aim at Lamar's height, calling him a midget (he's 5ft 4in tall) and a record label puppet who's forced to collaborate with pop artists.

Drake's new album with PartyNextDoor, "$ome $exy $ongs 4 U," is his first since "Not Like Us." And he uses "Gimme a Hug" to call out his adversaries.

Teasing the song throughout his set, Kendrick built anticipation before launching into the track that sent the entire Caesars Superdome through the roof. When arriving at the line referencing his nemesis Drake, he locked eyes with the camera and gave a diabolical smile, which has now become a meme.