The marketing departments of businesses have been looking to the field of psychology for many years to determine how to best understand the habits of consumers. One theory that is utilized is the ...

Let's look at some key considerations for navigating AI adoption and digital transformation in a way that aligns with your ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to ...

NBTC telecom commissioner’s focus on AIS and TRUE's concerns in the spectrum auction, neglecting MVNOs and consumer issues, ...

Greater fool theory involves buying overvalued assets to sell at profit to another buyer. U.S. housing example shows it can yield high or low returns based on market timing. This investment ...

TVNZ “I think the lab theory is the most credible, unquestionably the most credible, and frankly a little less disconcerting [than] that it was coming out of the wildlife wet market, well ...

They caught up with B&T to explain how Gain Theory differs from other MMMs and marketing effectiveness consultancies, and why marketers should avoid the temptation of multi-touch attribution [MTA].

Market segmentation: The Canvas Fabric market is segmented based on product types, applications, and geographical regions, allowing for targeted analysis and customization. Emerging trends ...