Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

Lego made its first appearance at CES 2026 and showed off a new Smart Brick, which changes colors, emits sound effects, and ...

LEGO announced the ‘Smart Brick’ at its first-ever CES event. When people talk about CES, they’re usually talking about the ...

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new ...

LEGO's immensely popular Botanical Collection is reportedly getting at least two new sets in March 2026, according to some ...

A new year brings with it plenty of traditions, but one of the most threatening to our wallets each passing year is that, ...

A Pinterest executive said Gen Z uses the platform to figure out their aesthetic, which means looking at interview outfits or ...