The patriotic design is accompanied by more Nike A'Ones, the latest from AURALEE x New Balance, Travis Scott x Nike, and more ...

Revenues and stocks are down at Nike to begin the new year, and the company is making a change at the top of its leadership ...

Nike CEO shuffles leadership, names a new president and splits responsibilities for direct oversight to focus on business ...

NIL, the Tunnel and fashion are shaping athletes' identities, from college stars to pros, as discussed at the 2025 Michigan ...

The celebrity's shapewear and swimwear brand has revealed it is moving into the former Ted Baker flagship store at 245-247 ...

A'ja Wilson, a dominant force in the WNBA, has finally achieved a signature shoe deal with Nike, a milestone long overdue for ...

Shedeur Sanders, once touted as a top-five NFL draft prospect, has faced one blow after another since his unexpected slide to the fifth round. But perhaps the most surprising twist ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

Nike Inc. settled its suit accusing a social media influencer of infringing the brand’s trademarks by selling counterfeit ...

The power of a well-chosen brand ambassador has never been clearer. From Dior’s 2024 and lululemon's 2025 selection of Lewis ...

Malia Obama’s directorial debut for Nike celebrates A’ja Wilson’s new sneaker but faces plagiarism accusations from indie filmmaker.

What’s the best Air Jordan 1 of all time? In some ways, that’s a tough question to consider—the Air Jordan 1 is one of the ...