NKE's global reach faces near-term strain from weak demand and cost pressures, but long-term strategy fuels recovery hopes.

Shopify reports on the rise of runner-founded brands creating innovative solutions by focusing on community needs and ...

He joins the company from Rent the Runway to lead the 1stDibs product, marketing and customer support functions. In addition ...

Nike has appointed veteran executive Aaron Cain as the new CEO of Converse, replacing Jared Carver after two years. Cain, who ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

Nike Sabrina 3 Blueprint arrives July 18 for WNBA All-Star Weekend. A clean Glacier Blue finish redefines the Sabrina Ionescu sneaker line.

NIKE, Inc. NKE is a globally recognized American brand specializing in athletic footwear, apparel and sports equipment. The company has long been considered as a leader in the sneaker market. However, ...

The rollout of Nike's collaboration with Kim Kardashian's shapewear brand Skims will miss its target to launch this spring because of production delays, according to a report.

While Jordan continues to be a critical asset, NIKE’s long-term growth will depend on balancing its heritage with innovation. The Jordan brand alone cannot carry the full load forever.

Explore the powerful brand extension framework that helped Nike, Apple, and Virgin evolve into global icons and dominate diverse markets.

Nike Inc. (NYSE:NKE) sees leadership changes as Heidi O'Neill retires after 26 years. New CEO Elliott Hill restructures leadership to align with Nike's "Win Now" strategy. Despite the ...

Heidi O’Neill, a 26-year Nike veteran, will leave her job as president of consumer, product and brand, arguably the company’s No. 2 job. She oversaw product creation, marketing and how Nike ...