NKE's global reach faces near-term strain from weak demand and cost pressures, but long-term strategy fuels recovery hopes.

Nike’s brand purpose is a brilliant illustration. “To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete” is credible, relating directly ...

We all know that Nike’s marketing strategy masterfully combines celebrity endorsements, technological innovation, and targeted storytelling to create a compelling narrative around the brand.

The sneaker and athletic apparel company said sales in North America fell 11% to $4.7 billion from a year ago, driven by ...

The rollout of Nike's collaboration with Kim Kardashian's shapewear brand Skims will miss its target to launch this spring because of production delays, according to a report.

Nike's Jared Carver is expected to resign as president and CEO of Converse, with Aaron Cain ready to assume the leadership role.

There isn't another running shoe or athletic wear brand that could come close to challenging Nike (NKE-2.63%) right now. Its lead is so large that its trailing 12-month sales are more than pretty ...

From the Portland Business Journal.. A month after Nike eliminated its chief strategy and transformation officer role, it has hired a 14-year company veteran to become its new chief strategy officer.

Nike said it is helping Kipyegon train, and designing shoes and apparel customized to her body, under an initiative it's dubbed "Breaking4". Kipyegon will try to break the record on June 26, at ...

On reported another fabulous quarter, while Nike remains in the dumps. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ways to reach us. Sign in. Mail. 24/7 ...