Nike CEO shuffles leadership, names a new president and splits responsibilities for direct oversight to focus on business ...

Philip Kotler's introduction of 'Purpose' as the fifth P in marketing faces practical challenges. Brands like Unilever and ...

A'ja Wilson, a dominant force in the WNBA, has finally achieved a signature shoe deal with Nike, a milestone long overdue for ...

A’ja Wilson, a center for the Las Vegas Aces, is widely acknowledged as the best player in the WNBA. She is something like ...

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel with a new ad and app refresh.

The power of a well-chosen brand ambassador has never been clearer. From Dior’s 2024 and lululemon's 2025 selection of Lewis ...

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...

In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio founder and creative director.

Revenues and stocks are down at Nike to begin the new year, and the company is making a change at the top of its leadership ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

Nike, the Michael Jordan-fuelled NBA sneaker behemoth, had a young Stephen Curry in a swish California hotel room and was ...