Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.
Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under ...
Nielsen and Paramount have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media conglomerate’s properties.
Paramount and Nielsen have buried the hatchet. After failing to come to an agreement last fall, Paramount — operator of ...
Paramount Global has struck a deal with Nielsen Media Research for access to the measurement company’s data and analytics ...