Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.

Mattel has expanded its partnership with Roblox with plans to introduce new games based on the toy company’s brands, ...

The two toy companies have been named co-master licensees for the franchise, with plans to roll out a slew of products ...

Looking at the recent trend, Roblox’s popularity seems to be on a roller coaster that only goes up. And now, we even have physical evidence of the platform’s success in the form of merch (aka Roblox ...