The beauty TikTok creator on the way the community has changed, what excites her, and how she keeps her community coming back ...

New year, same old problems. In the cold light of early January, when I take stock of my myriad failings, a few vows ...

Beauty & Makeup Tips ▶️ TheSoul Music: https://www.music.thesoul-publishing.com ◉ Our Spotify: https://sptfy.com/TheSoulMusic ...

Taking drops of a medical dye is trending in wellness and biohacking circles. Some influencers claim it boosts longevity and ...

Indoor tanning is trending among Gen Z. A new study finds tanning bed users not only have a much higher risk of melanoma, ...

Rana Coniglio, an Arizona-based therapist who works primarily with Gen Z clients, said they often arrive at her practice already attached to a diagnosis they found on TikTok. Sometimes, that ...

From Rhode and Elf to L’Oréal and Kering Beauté, it was a year of power deals as brands and retailers explored new ways to ...

Over the past several years, skinfluencers have gathered on TikTok to tout the benefits of baking soda-based mixtures, scrubs ...

With WitchTok exploding, psychic services booming and luxury houses revisiting their mystic roots, spirituality has become ...

The trend never really died after the Rocky era, but its meaning has changed. Experts explain whether the trend works and why ...

TikTok was hit with a new suit from Hawaii’s attorney general asserting that the video platform was deliberately designed to ...