Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.

Seeking adult fans with money to spend, companies like Mattel and Lego are working with artists to make exclusive — and ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its ...

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

Mattel, the 79-year-old toymaker behind Barbie, Hot Wheels and UNO, is making a major AI move In a statement, the US company said it has struck a partnership with OpenAI, the creator of ChatGPT, to co ...

Margot Robbie's biggest hit, Barbie, is getting the Amsterdam treatment, with the 2023 blockbuster getting shelved soon on ...

For Mattel, it is a strategic step in extending Hot Wheels’ cultural relevance beyond the toy aisle and into lifestyle spaces ...

LABUBU, the mischievous, wide-eyed creature from Chinese toymaker Pop Mart, has become a cultural sensation. Posts flooded ...

The Melbourne-based independent music giant partners with Mattel, Bucket Listers and Chadstone shopping centre on the Barbie ...

Mattel is hoping to apply the Barbie magic to more brands within its portfolio of iconic toys as it doubles down on promoting ...

Mattel, the iconic maker of Barbie and other beloved toys, has partnered with OpenAI to bring generative AI technology into ...

While using batteries to charge another battery might seem a bit primitive in our era of ubiquitous USB power, kids in the 1970s weren’t complaining. Sizzlers were a big hit, in large part because Hot ...