And there’s ‘Masters of the Universe,’ which is the complete antithesis of what ‘Barbie’ is. ‘Barbie’ was all about ...

To launch its Barbie doll featuring T1D, Mattel chose the French karate champion, Alizée Agier, as ambassador. Agier won the ...

In particular, the El Segundo, Calif.-based company points to its Ken Barista doll — a hipster with a man bun and an apron ...

Mattel Inc. introduced its Barbie with Type 1 diabetes (T1D) on July 8. Courtesy Mattel Inc. In a continuing effort ...

The toy company saw its dolls category sales dropping 19% in the latest quarter, primarily due to fewer new Barbie launches.

Mattel is also introducing 2024 Fashionistas dolls, which will pay homage to Barbie’s enduring style by putting a modern-day spin on some of her most iconic looks, including the 1959 First ...

Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...

A new Barbie with an insulin pump and CGM isn’t just a toy — she’s a symbol of visibility and a reminder to meet others with ...

Mattel recently has embraced a more inclusive approach to its 64-year-old iconic Barbie brand. But the company has long faced criticism for giving girls a role model of a female body type with ...

Mattel, which rolled out its gender-inclusive Creatable World line in 2019, has been evolving Barbie by launching more representive dolls with a wider variety of skin tones, eye colors and hairstyles.

The country's two largest two manufacturers saw sales of traditional toys decline due to delayed orders by retailers worried ...

Two world-renowned Barbie designers were among four people killed in a crash caused by a wrong-way driver in northern ...