In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...

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Starbucks is the largest coffee chain in the world, but the company is in the middle of a sharp decline in business. New ...

Starbucks (SBUX) posted mixed third quarter results. Revenue topped estimates, but adjusted earnings fell short. CEO Brian ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

As part of his Return to Starbucks strategy, Brian Niccol is betting on more welcoming, efficient, and customer-connected ...

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian ...

As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Starbucks (SBUX) stock witnessed over a 1,000% jump in retail user message count on Stocktwits over the last 24 hours after ...