Dunkin’ is under fire for its latest ad campaign starring actor Gavin Casalegno, with critics accusing the coffee chain of being tone-deaf for referencing “genetics” just as a separate controversy over a Sydney Sweeney ad for American Eagle continues to make waves online.

After the backlash over Sydney Sweeney’s American Eagle ad, Dunkin’ Donuts also revealed a new advertisement that mentions “genetics.” This ad has also started getting backlash from fans, with many pointing out how the ad seemed irrelevant to genetics.

Dunkin’s new ad featuring Gavin Casalegno has sparked controversy online due to its unexpected reference to genetics while promoting a summer drink. Many social media users questioned the connection between coffee and genetics.