As AI-powered pricing gains momentum, sellers may soon use bespoke prices based on consumers’ personal data warns .

Over the past few weeks, Delta Air Lines has been in the headlines after company president Glen Hauenstein announced that the company planned to expand its use of AI in setting its prices. However, ...

Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for ...

Delta is pushing back against allegations that it is using AI to price discriminate, responding to a series of questions put ...

The situation quickly ballooned into a public relations problem, demonstrating the challenge airlines face when upgrading ...

In its latest earnings call, Delta said it’s been ‘testing’ AI pricing. A new white paper from its software partner, Fetcherr ...

Delta Air Lines is rolling out AI-based pricing on domestic routes, currently covering 3 per cent of tickets with plans to ...

AI could use predictive behavioural manipulation– taking what it knows of the consumer and warping the price accordingly ...

Delta's long-term strategy to boost profitability involves moving away from set fares in favour of individualized ...