Founder of Amazon, Jeff Bezos gave crypto billionaire Justin Sun and five other people a ride to space. Reportedly, the mission — known as NS-34, because it was the 34th overall flight of Blue Origin’s New Shepard vehicle — lifted off from the company’s West Texas spaceport at 8:43 a.m. EDT (1243 GMT; 7:43 a.m. local time in West Texas).

Blue Origin and Amazon's Kuiper satellite program are an arm's length apart In the beginning there was Jeff Bezos. He created Amazon in 1994 and became filthy rich in the decades that followed, reaching a net worth exceeding $241 billion in 2025.

In 2021, Justin Sun paid $28 million to be Blue Origin's first commercial passenger. However, scheduling conflicts delayed his trip. On Aug. 3, Sun finally