The highest-profile NS-34 passenger is Justin Sun, a 34-year-old billionaire who founded the blockchain platform Tron. In June 2021, Sun won an auction for a seat aboard the first-ever crewed flight of New Shepard, plunking down $28 million. (He did so anonymously; we didn't learn that Sun posted the winning bid until December 2021 .)

Jeff Bezos’s Kent-based rocket technology company Blue Origin launched a crypto billionaire and five others into space Sunday morning.

In 2021, Justin Sun paid $28 million to be Blue Origin's first commercial passenger. However, scheduling conflicts delayed his trip. On Aug. 3, Sun finally