TikTok influencers are driving a worldwide matcha shortage. The viral demand is exposing vulnerable supply chains — with ...

Served at joints from a Melrose hot spot to a Koreatown cafe, this vibrant powdered green tea has made its way into the ...

Your midday matcha latte is getting more expensive and harder to come by as supply shortages and skyrocketing demand squeeze ...

From cleansers to face masks, beauty and wellness brands have begun to use the centuries-old ingredient as the latest ...

Matcha, a vibrant green tea, emerges as a natural ally during menstruation, offering a balanced approach to alleviate common ...

IF you’ve not heard of matcha then where have you been hiding? The Kermit-green coloured Japanese powder made of ground-up ...

Matcha, despite its health benefits, may hinder iron absorption, especially for vegetarians and vegans due to its high ...

Shanaya Kapoor and Adarsh Gourav’s matcha selfie fuels buzz for Tu Yaa Main’s next schedule Bollywood News: Latest Bollywood ...

Matcha lattes are trendier than ever. We asked dietitians to break down the benefits, plus shop editor-loved matcha mixes and ...

From the soft clink of glass teacups to the velvety green hues of handcrafted desserts, the Matcha Afternoon Tea at Tsubaki ...

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

Matcha prices are rising faster than rent - and that's saying something. Led by a viral TikTok craze, where the #matcha tag has been viewed more than 3 billion times so far in 2025, demand is surging.