The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

A trailblazing new partnership will bring AI power to bestselling toys. Mattel announced on Thursday that it had signed a ...

The first AI-powered product could launch later this year.

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Mattel partners with OpenAI to use artificial intelligence in developing interactive toys and digital experiences, with ...

Mattel, the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools ...

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.