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Barbie, Mattel and OpenAI

Reuters on MSN · 2d

Barbie-maker Mattel teams up with OpenAI, eyes first AI-powered product this year

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday. The company,

Los Angeles Times on MSN · 2d

AI toys and games? Barbie maker Mattel teams up with OpenAI to create new products

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT.

TechCrunch on MSN · 3d

OpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.

8h

Beyond Barbie: Mattel chases collectors as it seeks growth

Mattel is hoping to apply the Barbie magic to more brands within its portfolio of iconic toys as it doubles down on promoting ...

2don MSN

She-Ra, Princess of Power, Celebrates 40th Anniversary with First-Ever Barbie Doll (Exclusive)

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

1don MSN

Would you buy your child a ChatGPT‑powered Barbie? I’m queasy at the prospect of a real‑life Small Soldiers scenario

Mattel teaming up with OpenAI to put AI in toys might be fun, but there's a risk of unpredictable AI playmates that raises concerns.

3don MSN

Mattel Inks Deal With OpenAI For Fan Experiences

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...

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