NBA Commissioner Adam Silver reflects on Michael Jordan’s new role with NBC, calling it a chance to blend expert analysis, storytelling, and a deeper connection to the modern game.

Adam Silver says Michael Jordan is “excited” to join NBC’s NBA team, calling it a chance to blend storytelling, analysis, and love for the game

Amid criticism for the look and feel of the NBA Finals, commissioner Adam Silver has simply said "we'll look at it."

Michael Jordan's True Feelings on NBA on NBC Role Revealed originally appeared on Athlon Sports. Jordan led the Chicago Bulls to six titles in the ’90s. All six championships were aired on NBC.

Reports suggested Michael Jordan had agreed to a $40 million contract with NBC in his new role as an NBA analyst, but those rumors have been denied.

If anything is missing from ESPN’s NBA Finals presentation, it’s aura. It’s nostalgia. It’s that feeling, the one NBC is now promising to bring back. It’s not about the logo. It’s about the vibe. The drama.

NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to navigate those issues.

Dan Patrick welcomes NBA Commissioner Adam Silver to discuss this year's Finals matchup, how Michael Jordan found his way to NBC's returning NBA coverage, social media's role in the modern NBA, and more.

ESPN NBA Insider Stephen A. Smith is known for his strong opinions on the league, but now he's facing some doubts. During Game 4 of the Indiana Pacers-Oklahoma City Thunder NBA Finals, Smith was pictured by a fan playing solitaire on his phone as the game played out.

The 21-year-old San Antonio Spurs star is in “closed-door martial arts training,” an employee at Shaolin Temple in central China told NBC News.

League sources continue to cite the Pelicans as a team aggressively looking to move up in the draft, with most front-office executives believing Bailey is the target of new general manager Joe Dumars. That’s why we’re mocking a trade here for this week’s mock, with Herb Jones and a low-value first in 2026 via the Pacers to move up four spots.