Varsity’s Cheer Safety Revamp Under KKR Strained by Event Mayhem
Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent ...
Los Angeles Magazine2d
L.A. Woman: Baby2Baby Co-CEOs Kelly Sawyer Patricof and Norah Weinstein
The nonprofit committed to helping babies and kids in crisis rallied when disaster struck in their own backyard, and ...
Bringing Up Baby2Baby
Kelly Sawyer Patricof and Norah Weinstein transformed an L.A. nonprofit into a celeb-studded fundraising juggernaut—and a ...
SGI News4d
Varsity Brands Scores Athlete Investment
The BSN Sports and Varsity Spirit parent has received a strategic investment from NY-based private investment firm, Patricof Co whose clients are professional athletes. ... Log in to view full article ...
SGB Online4d
BSN Sports Parent Varsity Brands Taps into Pro Athlete Investors at Patricof Co
We are excited to join forces with Patricof Co,” said Adam Blumenfeld, CEO, Varsity Brands. “With P/Co’s consumer insights ...
VARSITY BRANDS ANNOUNCES STRATEGIC INVESTMENT FROM PATRICOF CO
Varsity Brands, the leading platform for team Sport and Spirit solutions through its divisions BSN SPORTS and Varsity Spirit, ...