Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent ...

The nonprofit committed to helping babies and kids in crisis rallied when disaster struck in their own backyard, and ...

Kelly Sawyer Patricof and Norah Weinstein transformed an L.A. nonprofit into a celeb-studded fundraising juggernaut—and a ...

The BSN Sports and Varsity Spirit parent has received a strategic investment from NY-based private investment firm, Patricof Co whose clients are professional athletes. ... Log in to view full article ...

We are excited to join forces with Patricof Co,” said Adam Blumenfeld, CEO, Varsity Brands. “With P/Co’s consumer insights ...

Varsity Brands, the leading platform for team Sport and Spirit solutions through its divisions BSN SPORTS and Varsity Spirit, ...

The 2026 competition will take place once more at Nashville Municipal Auditorium, which is well-suited to hosting athletic events of this size, Athletes Unlimited CEO Jon Patricof said.

The Athletes Unlimited Pro Basketball league reached a multi-year deal to continue playing in Nashville. Why it matters: Athletes Unlimited gives fans the chance to see some of the best women's pro ...

REI Co-op named Vignesh Pratap its new vice president of enterprise systems. The company said Pratap has previously led tech teams at global retail and software companies, including Nike, Starbucks, ...

Lauren Sanchez has paid tribute to her 'support system' on social media just days after hinting that her year had started 'with turbulence.' The 55-year-old took to Instagram on Wednesday and ...

Forbes contributors publish independent expert analyses and insights. Leslie Katz covers the intersection of culture, science and tech.