Our weekly roundup of the latest appointments and account wins news from On Purpose, Motivator, 22feet Tribal WW, Bodhitree ...

Articles written by Prady Kumaar ...

IAB Tech Lab has introduced Trusted Server, an open-source tool that promises to provide publishers with a control over ad monetisation. Over the past few years, popular browsers such as Safari and ...

HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and ...

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's ...

Despite a chaotic week for PR figures handling the fallout from US President Trump’s tariff changes, the corporate world has ...

The group expects a 2% growth in organic net revenue compared with 2024.

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

The smartphone company aims to reach nearly 10 crore global users with its smartphone-based AI technology, Oppo AI, by ...

The customer engagement and retention platform provider CleverTap has acquired rehook.ai, a promotions automation solution ...