The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.

Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...

Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the ...

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

New Nielsen data reveals NZ’s top automotive advertisers investing $124M, with Nissan surging and 22% of Kiwis planning new ...

Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...

But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers ...

Amazon reached a platform best 4.0% share of TV, as it benefited from hosting five NFL Thursday Night Football games, ...

Nielsen, a global leader in audience measurement, data and analytics, and Cox Media Group (CMG) announced a multi-year ...