The fast-food giant has pushed a return to value pricing, but that's only the beginning of McDonald's planned changes.

McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

McDonald's has added many new items to the menu over the summer including the return of the Snack Wrap and Spicy McMuffins to ...

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

When announcing the return of the newest Snack Wrap iterations, McDonald’s CEO Chris Kemczynski didn’t initially mention ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

When does McDonald's Snack Wrap go on the menu? On Thursday, July 10, McDonald's will once again sell the fan-favorite crispy chicken wraps as early as 10:30 a.m.

USA TODAY staff tried the McDonald's Snack Wrap as soon as it hit the menu on July 10 following a long hiatus. Here's what they said.

NRN reports that McDonald's traffic jumped 15% on July 10, the day Snack Wrap launched, according to data from Placer.ai, which provides location-based data to public and private organizations ...

Snack Wraps will also help McDonald’s compete with a growing number of rivals. Popeyes Louisiana Kitchen introduced its own chicken wraps on Monday, while Burger King and Wendy’s have sold ...

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...