Jun 28, 2025 · In August 2024, Cooper Flagg signed a multi-year sneaker deal with New Balance before his one season with the Duke Blue Devils. New Balance heralded Flagg's decision as "The Intelligent...

Jun 25, 2025 · But back in the fall, New Balance finally made its move in the men’s game: The New England-based company landed New England’s greatest basketball prospect ever — Cooper Flagg, …

Jun 24, 2025 · Here is more on why Cooper Flagg will switch his shoe brand to New Balance in the NBA.

Oct 16, 2025 · Former Duke star Cooper Flagg will release his first signature New Balance sneaker on October 22. The shoe's release date coincides with his NBA debut for the Dallas Mavericks. Its green...

Aug 26, 2024 · The focus and growth of the brand in basketball and our shared values and history drew me in. From day one, it was clear that this would be a family-like partnership. I’m so excited to join …

Duke freshman Cooper Flagg signed a shoe and apparel endorsement contract with New Balance, joining Kawhi Leonard and others as brand ambassadors.

Jul 7, 2025 · Given his current trajectory, it also won't be long before Flagg is the next NBA superstar with his own signature sneaker, joining athletes like Kawhi Leonard and Shohei Ohtani at New Balance.

Jun 16, 2025 · Once he takes the court for the Mavericks, he’ll finally be able to wear New Balance hoop shoes in-game, and to celebrate the generational talent ahead of the draft, NB is dropping a …

Oct 17, 2025 · As NBA phenomenon Cooper Flagg prepares for his professional debut with the Dallas Mavericks, New Balance is celebrating the milestone with his very first retail exclusive shoe — the …

Jun 26, 2025 · New Balance is set to “relaunch its basketball business early next year with new products and marketing.” And Flagg, who signed with the brand before his first college game, “will be a crucial …