CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’
Jan 6, 2025 · It’s finally time to say adios to some long-running names in the Dell-o-sphere such as “XPS” and “Latitude.” Using CES 2025 as a launching pad, Dell has a new product-branding strategy...
Dell Technologies CES 2025 Press Kit
Building on decades of PC innovation with a new, simplified portfolio featuring on-device AI for greater end-user creativity and productivity. New, simplified PC portfolio delivers modern designs, long battery life and enhanced AI performance.
Dell’s new Pro Premium laptop is quieter and offers a tandem …
Jan 6, 2025 · For CES 2025, Dell is replacing its Latitude laptops with new models called Dell Pro, Dell Pro Plus, and Dell Pro Premium — with the top end featuring a tandem OLED display.
Dell launches newly rebranded laptops at CES 2025 to
Jan 6, 2025 · Dell jettisoned decades of product nomenclature this week at CES 2025 as it introduced a new portfolio of product lines: Dell, Dell Pro, and Dell Pro Max branded PCs and laptops.
Dell kills the XPS brand - The Verge
Jan 6, 2025 · Dell’s changing up its product names for laptops, desktops, and monitors for CES 2025 — opting for branding like Premium, Pro, and Max over XPS, Latitude, and Precision.
Dell Announces New Pro Models, Workstations, Alienware at CES …
Jan 6, 2025 · At CES 2025, Dell announced a rebrand of its professional PCs, including the Dell Pro and Pro Max, with base, Plus, and Premium tiers. Dell has completely redesigned its business laptops and rebranded the entire lineup.
Hands On: Dell's 16 Plus 2-in-1 Says Adios to Inspiron, Hello
Jan 6, 2025 · The Dell 16 Plus 2-in-1 will land on February 18 starting at $999, but here’s the taste I got ahead of its CES debut.
Dell is refreshing its PC lineup: Meet Dell, Dell Pro, and Dell Pro …
Jan 6, 2025 · The first wave of Dell devices stars four Plus-tier Copilot+ PCs with Intel Core Ultra Series 2 processors, including two hybrid laptops with 360-degree hinges: the Dell 14 Plus ($1,099+), the ...
CES 2025: Dell overhaul their naming scheme with new laptops …
At CES 2025 Dell has announced that they are revamping their entire PC lineup this year with all former names gone and a new, simplified naming scheme introduced. Dell has eliminated the XPS, Inspiron, Latitude, and Precision naming schemes and replaced them with Dell, Dell Pro, and Dell Pro Max.
Dell Announces Unified Branding With a 3-Category Lineup at CES …
Jan 7, 2025 · Dell Technologies is introducing a new and simplified portfolio of devices featuring on-device artificial intelligence (AI) capabilities, the company announced at the Consumer Electronics Show (CES) 2025 in Las Vegas on January 6.
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