7 top campaigns from 2024 and the tactics that drove success
Dec 3, 2024 · The seesaw effect was evident in areas like generative artificial intelligence (AI), which secured a steady deluge of investment but repeatedly proved itself unready for the …
Digital Marketing News | Marketing Dive
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and …
Inside Walmart’s pop culture-heavy 2024 holiday campaign
Oct 21, 2024 · UPDATE: Dec. 3, 2024: Walmart is expanding its “Gifts That Show You Get Them” holiday campaign with four new spots that build on the effort’s pop culture theme. The original …
How Bubly aims to shake up sparkling water with new Burst brand ...
Mar 19, 2024 · That sunny disposition is reinforced through the brand’s social media presence, which shows Bubly cans interacting in dollhouse-like setups.A Bubly campaign from January …
Amazon’s holiday campaign spotlights classic song, acts of kindness
Nov 5, 2024 · Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt …
Nike shifts more performance dollars to brand building as part of …
Dec 20, 2024 · Dive Brief: Nike is moving more dollars away from performance marketing toward brand building, with sports receiving fresh focus as a North Star, executives said when …
Monopoly Go! looks to stay on top with star-studded campaign
Nov 21, 2024 · Dive Brief: Mobile game Monopoly Go! is highlighting the social aspects of its gameplay in a star-studded global campaign, per details released by the game’s maker, …
Social Media Marketing News | Marketing Dive
Jan 17, 2016 · Duolingo’s owl mascot plays ‘Squid Game’ with sprawling Netflix tie-up “Learn Korean or Else” unites the language-learning app with the streamer for out-of-home stunts and …
How a focus on performance marketing has cost brands trillions: …
Oct 10, 2024 · Dive Brief: Apple remains the most valuable brand across the globe, though its brand value has fallen for the first time in over two decades by 3%, according to the 2024 Best …
Spending on experiential marketing tops pre-pandemic levels
Oct 17, 2024 · Dive Insight: Following a few fallow years, experiential marketing continues to recover from the pandemic and remains a key tool for marketers in both the B2C and B2B …