Brian Burton Bcc on Instagram: "A lot of techs lose the job before they ever touch a tool. ㅤ Not because they’re bad at plumbing, HVAC, or electrical work… but because they can’t read the room. ㅤ Just like the king’s astrologer who survived by reading intent, not predicting the future, a tech who understands tone, timing, and emotion can protect the job and earn what they’re worth. ㅤ Here’s the truth no one told us growing up in the trades: ㅤ Sales isn’t talking. Sales is sensing. When you walk
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Brian Burton Bcc on Instagram: "A lot of techs lose the job before the…
428 views1 month ago
Instagrambrian.burton.bluecollarcloser
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FacebookBlue Collar Closer - Brian Burton
You can’t grow your business if you’re scared of “no.” The world won’t hand you confidence—you’ve got to earn it one ask at a time. Ask for the room upgrade. Ask for the seat change. Ask for the sale. Every rejection you face builds the callus you need to close with courage. That’s what Blue Collar Closer is about—real tradesmen learning real sales skills that help you close five-figure jobs with integrity and structure. 🚀 Ready to lead your crew, not just work for them? Visit bluecollarcloser.
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FacebookBlue Collar Closer - Brian Burton
You ever chased a customer’s “But it’s too expensive…”, only to realize it wasn’t the real reason they said no? That first objection you hear? It’s almost always a mirage. It looks real from a distance—but when you get closer, it disappears. And the real objection is still hiding underneath. Most techs take that first excuse at face value. They argue with it. They defend their pricing. They chase the symptom, not the cause. But the pros? They slow down. They ask better questions. They get to the
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198 views2 weeks ago
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Ever notice how the best techs on your team aren’t always the ones closing the biggest jobs? Skill matters, but structure closes deals. I’ve learned more from a few good books than from a hundred “sales scripts.” Covey taught me habits. Jocko taught me ownership. Chris Voss taught me how to negotiate without losing my soul. If you’re a plumber, electrician, or HVAC tech trying to earn what you’re worth, start studying the psychology behind every handshake. Because being a Blue Collar Closer isn’
Ever notice how the best techs on your team aren’t always the ones …
142 views1 month ago
FacebookBlue Collar Closer - Brian Burton
Decades ago, I wasn’t a closer. I was just another tech who “explained” instead of communicated. I’d walk out of homes frustrated—thinking it was the price, the product, or the economy… when in reality? It was me. I didn’t lose sales because the customer couldn’t afford it. I lost because I couldn’t connect. If that hits you, listen up: Sales in the trades aren’t about pressure—they’re about clarity, structure, and confidence. Once you learn to present with purpose, you stop feeling “salesy”… an
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