In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To enhance the illusion of exclusivity, Payless partnered with the advertising agency DCX Growth Accelerator to create an opulent ambiance, featuring gold mannequins and extravagant
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In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a
CEO Being CEO. . In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To ...
4.9K views1 month ago
Payless Shoes
1.8K reactions · 57 shares | New markdowns at Payless!  Save up to 50% OFF on select styles when you shop in-store and online at www.Payless.ph! #MoreToLoveAtPayless Per DTI-FTEB Permit No. 6235, Series of 2019. | Payless ShoeSource PH | Facebook
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1.8K reactions · 57 shares | New markdowns at Payless!  Save up to 50% OFF on select styles when you shop in-store and online at www.Payless.ph! #MoreToLoveAtPayless Per DTI-FTEB Permit No. 6235, Series of 2019. | Payless ShoeSource PH | Facebook
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705 reactions · 153 shares | In 2018, Payless Shoe Source conducted a...
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244 reactions · 3 comments | Nothing’s more healing than walking around in your newest pair of shoes 並 Shop chic, everyday staples at Payless. | Payless ShoeSource PH | Facebook
244 reactions · 3 comments | Nothing’s more healing than walking around in your newest pair of shoes 並 Shop chic, everyday staples at Payless. | Payless ShoeSource PH | Facebook
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