Customer Churn Prediction & Prevention Model | Optimove
Customer Churn Prediction & Prevention Model | Optimove
Sep 10, 2019
optimove.com
How to Conduct Churn Analysis: A Complete Guide
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🚀 Excited to share my latest machine learning project: Bank Customer Churn Prediction! I've built a comprehensive ML pipeline that predicts which bank customers are likely to churn with 87% accuracy using: 🔹 **Algorithms Used:** LightGBM, XGBoost, CatBoost 🔹 **Key Features:** Age, Balance, Geography, Activity Status 🔹 **Performance:** 0.872 ROC-AUC Score **Key Insights:** • German customers have 32% higher churn rate • Inactive members are 2.5x more likely to leave • Customers with 2 product
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