ADOBO EXCLUSIVE: Treyna Group Philippines Chief Creative Officer Abi Aquino has reviewed decades of creative work – and sees a clear blind spot. As the industry races toward visual spectacle and platform metrics, audio-first ideas are increasingly overlooked, despite their unmatched ability to build intimacy, memory, and emotional resonance. Abi is part of the 2025 ONE Asia Creative Awards (The One Club for Creativity) jury who decided the best creative works in APAC this year. #adobomagazine #t
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ADOBO EXCLUSIVE: On Friday, November 21, the WPP Media Summit: Now & Next gathered industry voices at the Grand Hyatt Manila in Taguig City to explore how today’s media shifts are opening doors to what comes next. The discussions emphasized WPP Media’s role in helping brands navigate change and build momentum in an increasingly dynamic media ecosystem. In an exclusive interview with adobo Magazine, GCash Vice President and Group Head of New Businesses Winsley Bangit, unpacked how consumer behavi
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At ADFEST (Official) 2025, adobo Magazine spoke with the Lotus Awards jury to uncover the distinct qualities they’re looking for in this year’s winning entries. Find out what sets this year’s winners apart: #COLLiDEatADFEST2025 #adoboMagazine #thewordoncreativity | adobo magazine | Facebook
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14 reactions | At Day 1 of @adfest 2024, adobo Magazine said HI to the new frontier of human creativity!  adobo Magazine is an official media partner of #ADFEST2024. | adobo magazine | Facebook
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5.4K views · 113 reactions | adobo magazine celebrates 10 years of being the Word on Creativity and the only trade publication in the Philippines on April 15 at The Eye, Green Sun. | adobo magazine | Facebook
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