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I AM GUERRILLA MARKETING MY BOOK ! I tried a little bit of Guerrilla Marketing in Sandton Johannesburg for my book Momp! Nuggets Of Grit : From The Cattlepost To Serial Entrepreneurship ! What is Guerrilla Marketing? , you ask !! Guerrilla marketing is a strategy in which a company or an entity uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term according to Wikipedia, was popularized by Jay Conrad Levinson’s 1984 book Gu
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