This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

Emily Wilson on Instagram: "I think most normal Americans are tired of working so hard, and then half of their money is being taken away for our “taxes” which is literally just going to help homeless people, a.k.a. Democrats pockets, illegal aliens, and then people who don’t wanna work and women who decide to have multiple children for us to pay and take care of because they don’t wanna work either. Full episode on YouTube now @emilysavesamerica"