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1:16
YouTube
Deadstock Files
A Gap ad. A FUBU hat. One line that fooled everybody.Where were YOU when FUBU ran the streets?
In the ’90s, FUBU wasn’t just clothing — it was culture. Jerseys, denim, velour tracksuits, and bold logos became hip-hop’s uniform. At its peak, the brand pulled in over $350 million a year. And then came the legendary Gap commercial with LL Cool J, where he snuck in “For Us, By Us” while wearing a FUBU hat — and Gap aired it ...
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